Small Business Self-Storage: Self-Storage for the Etsy Shop Owner
Shopping is a new beast these days. Shopping online for items shipped directly to your home is the new norm, and people are more and more gravitating towards high-quality, handmade, artisan products that are limited and unique. The main market to find such products is on Etsy, and as the popularity of the platform and products found within continue to grow, more and more Etsy shop owners are turning to self-storage for the additional space they require for their supplies and inventory.
At Real Storage, we house the contents of many Etsy shops, so we figured it would be a good idea to share our knowledge on how well self-storage works for Etsy shop owners, providing you with some of the best self-storage tips and tricks available for small business owners, such as Etsy shop owners.
Keeping your home your home
The most significant reason Etsy shop owners turn to self-storage facilities for help is for the additional space it affords them. If you are selling high-quality products that are catching the eye of onlookers, and yielding supportive comments on your shop, then it will likely not take very long before your shop gains in popularity. The more popular your Etsy shop is, the more products you are of course going to sell.
With higher sales though, comes the need for producing more products at a faster rate to keep up with the demand. The more you need to make, the more space you will need to house those items. While your home is likely the first place you start your Etsy shop out of, this is also supposed to be your home, not a workspace.
Once the demand is high enough, you will find your own home cluttered with supplies and products in no time. In no time, in other words, your home will cease to be your home. This is especially the case if what you sell are larger items, such as furniture or other large household décor items.
And this is the moment where self-storage provides your Etsy shop with the help you need to keep your home your home. While working from home might be the best practice until you can move into a proper workshop, it does not need to remain your warehouse as well. Shifting your products and extra materials to a self-storage unit at the end of the day will pay dividends for your home life: with your Etsy products away in storage, you can actually come home to, well, your home!
Additional space means additional savings
An Etsy shop owner who moves into a self-storage unit will find another advantage that the extra space will bring them. With more room for supplies and materials, an Etsy shop owner can also start to order more of them at once.
This is particularly advantageous, as it allows the Etsy shop owner to purchase materials in bulk, and, therefore, for a lower cost. If the materials are used regularly, then why purchase only what you need at the moment for a higher price, when you can make a larger purchase for materials that will last beyond the current job, and for less cost per unit?
This aspect of what self-storage can do for an Etsy shop owner should not be understated; it will likely propel your shop’s growth even further.
While a self-storage unit provides additional space for an Etsy shop owner’s inventory, allowing them to stock seasonal items out of the way, it also provides a space that can be utilized to showcase your products.
Local buyers can be invited to the storage unit to see first-hand the products you create, and the ones you are stocked with. They get to meet you as well during this process, creating a more lasting relationship with you, while providing you the opportunity to upsell them or inform them of new products in the works.
Incredibly, a self-storage unit can act almost like a mini storefront, while also giving you additional opportunities to forge long-term relationships with your customers. This, not insignificantly, gives added personality to your brand, as customers get the chance to meet the face behind the products.
The unit for your Etsy shop
Once your Etsy shop reaches a certain level of business, you will require the space that meets your shop’s growth and demand. Determining the self-storage unit that is right for your shop will depend on a few factors.
The first thing to know is the space you are going to require. Creating an inventory of, not merely the products you intend to store, but also the supplies and tools, is the first step to understanding the amount of space your Etsy shop needs.
Next on the agenda is factoring in your Etsy shop’s continued growth. There is little point to moving into a self-storage unit only to need to transition to a larger one a few months later. Track the rate of your growth, and build that into the space you require. Don’t overshoot this though, as you don’t want to spend extra on space you won’t be using for too long, but finding the right balance will allow you to utilize the space more comfortably and for a longer period.
(Take a look at our article here for additional information on how to choose the appropriate size of unit for your Etsy shop.)
Lastly, you want to consider the type of unit best for your Etsy shop. There are three options Etsy shop owners have for the type of self-storage units available. The first two, outdoor, drive-up units and mobile storage containers provide similar protection for your Etsy shop items, but the difference is the location. Mobile containers can be dropped off and left at any location. If you have the space on your property, this could be very advantageous, avoiding you trips to the storage facility. It also allows you to load only once, rather than having to load into a vehicle, and then into the unit onsite.
If space on your property is unavailable, then a drive-up unit may provide what you are looking for. Convenient for access, pull your vehicle right up to the unit to load or unload. These will be great for anyone going to and from their unit on a regular basis.
Of course, if you are selling particular items, such as refurbished antiques or works of art, then you will likely require a climate-controlled storage unit. If any of your products or materials are sensitive to fluctuations in temperature and/or humidity, then this is the unit you need.
(For more information on the types of units available, read our article here.)
The growth of the popularity of Etsy shops has led to a surge in Etsy shop owners turning to self-storage for the additional space their shops require. If you have any questions about what self-storage can do for your Etsy shop, or any other self-storage related questions, speak with your Real Storage agent today.